Travel and Hospitality
Next Generation Marketing Technologies to Excel in a Post Digital World
Few technology categories have such a direct impact on the business as enterprise marketing technology. View this replay of an educational webinar with guest speaker, Joe Stanhope, VP, Principal Analyst at Forrester
Future of Relevance - Understanding the Value of Precision People Based Marketing
Using Identity Management to target people - not segments!
Zeta Named as a Visionary - Gartner Magic Quadrant for Digital Marketing Hubs
Gartner honors Zeta's
* Pricing and Value
* Native Functionality
* Client Service and Professional Support
Marketers Quarterly Award - Best Newsletter - Quaker Oats
Enabling new templates with more engaging and better-targeted content helped the brand see a 54 percent lift in overall click through rate.
Marketers Quarterly Award - Best Cross-Channel Campaign - Hewlett Packard
The average open rate was 35.9 percent, up from 30.6 percent during the previous time period.
What's Going On with Data Driven Marketing presentation at the Zeta 2016 Client Summit
Martin Kihn, VP of Research Gartner, speaks on the topic of "What's Going on with Data Driven Marketing"
The Relevancy Ring - 2016 ESP Buyer's Guide
The Relevancy Ring is a quantifiable measurement of 8 ESPs and Email Infrastructure vendors manifesting in leaders and contender vendor Rings.
Zeta was placed in the “Leaders Ring,”
Technical and Customer Support
Future of Relevance Client Summit Video
Future of Relevance presentation at the Zeta 2016 Client Summit
David Daniel, CEO and Founder of the Relevancy Group speaks on the Identity Management and People Based Marketing topic
Marketer Quarterly Award - Garnier Best Offer Email
What We Liked: The results were impressive.
We liked the creative, social and animation elements.
Big Data or Just Better Data?
Let's face it implementing a Big Data project is scary. Is it worth it? Absolutely.
The results can have a dramatic impact on your business, enabling you to increase sales, gain higher open and conversion rates, and create variable content to drive personalization.
The Precision Marketing Imperative
This white paper will introduce to the five distinct components that are designed to address the challenges of marketers, improve customer engagement and drive top and bottom line results. By implementing the Precision Marketing Framework you can improve cross-channel marketing revenue and profit by 5 to 6 times.
The Value of Advanced Data Modeling
The only way for marketers to execute successful campaigns and meet consumer needs is to leverage more advanced analytics and data modeling.
Download our latest whitepaper to find out how you can maximize your data and analytics.
The Value of Multichannel Real-Time Segmentation
This white paper will help marketers understand and utilize the value of multi-channel real-time segmentation.
This whitepaper is broken down into three parts of research:
Part 1 – The Current State of the Market>
Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management
Part 3 – Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation
Marketing Quarterly Award - Best Welcome Email - Garnier
The challenge email garnered an impressive 40.12 percent open rate over benchmarks and the Rate & Review email came in at 28.98 percent above benchmark. Resulted in increased Clearly Brighter sales, reviews and website visits.
Want to know why Omnichannel marketing is right for your business? This article will help you examine the three key areas to think about as well as provide a blueprint for ongoing successful omnichannel marketing.
The 5th V of Big Data
Marketers need to prioritise their efforts even more in this new ROI led world. As such, planning the right strategy and setting priorities based on business objectives is more important than ever. Planning in a Big Data world can be daunting, however. This paper seeks to address these problems in a practical, step by step approach.
RedSpottedHanky.com - Loyalty program
Launched in June 2010, redspottedhanky.com is an online travel retailer that provides an easy way for leisure and business travelers to compare and book inexpensive train tickets and associated travel needs.
Zeta Interactive was selected as their marketing partner in 2010 to help them aquire and retain customers to grow their online travel business through the goals and challenges they faced.
Single customer view, loyalty program and relevant marketing propels online travel retailer from start-up to leader position.